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Insight -
The show is about how Loki is captured by the TVA, The Time Variance Authority; where he meets different variants of himself, young, old, as a president and an alligator.
Solve -
everyone went crazy about the costume design on the show especially, straight point collars. So I figured, Lacoste is known for their dress shirts and there is an alligator Loki...
IT'S A MATCH MADE IN MISCHIEF!!
and just like Loki, you need a variant identity and we are giving you a subtle, elegant, regal way to show off you're a variant of Loki
Year: 2021
Art direction - Ebelle Weng
if you haven't watch Loki on Disney plus you really should
The Variant Collection
Introducing
the variant collection our collection includes pointed dress shirts with our loki alligator patch
COLLECTION LOOKS
COLLECTION TAGS AND PACKAGING
ONLINE
SOCIALS
Variant look books
OOH
BILLBOARD
The stores will be partially taken over by the TVA, The TVA is using Lacoste stores to sell evidence they confiscated from Loki variants everywhere
INSTORE
Every serial number on our evidence packaging will be different
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